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80 Years of Mattel

Our biggest press event to date. A Christmas world built from scratch.

Client: MATTEL · November 2025

Mattel – our biggest press event to date. A fully immersive Christmas experience celebrating Mattel's 80th Ruby Anniversary Collection.

The Mattelves Workshop brought families into a world of play and imagination. Colouring stations, interactive moments with the Mattelves, hot chocolates with personalised anniversary wafer toppings – every corner designed to spark joy for kids and parents alike.

From first concept to final festive detail, this one will stay with us. A partnership that started just over a year ago and has already delivered something truly special.

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