In-house minds in an agency body. That's the difference.
We've sat on your side of the table. That changes everything.
Most of our careers have been in-house, leading PR and influencer teams inside some of the biggest names on the high street. So we know how it feels to brief an agency, wait for something great and get something fine. We built PWR to do it differently — to bring the in-house mentality back to agency work, with the sharp thinking and genuine relationships that make it actually land.
We're not traditional PR. We're not pure influencer. We're not just events. We make all three work as one — so your budget goes further and your impact lands harder.
Transparent, honest and genuinely in your corner. That's the PWR way.
In your corner.
The founders behind PWR.
Sarah Malone and Nicola Panayiotou. Founders, best friends of 15 years and the reason this agency exists.
Between us, 25 years inside the PR and influencer teams at New Look, Monsoon and Accessorize and The White Company. Fashion and lifestyle is where we cut our teeth. Earned attention is where we live now.
