Ann Summers Life Is For e Play
A Valentine's event as bold as the campaign behind it.
Client: Ann Summers · February 2026
Ann Summers – a Valentine's event at The Mandrake Hotel bringing the 'Life is Foreplay' campaign to life.
Guests arrived to lush red roses, flickering candles and an immersive space designed around love, intimacy and self-expression. Sex and relationship expert Charlene Douglas was on hand for advice alongside a bra fitting expert to style and fit guests. Fresh pastries, fruit and drinks served with Ann Summers branding woven throughout – cushions, towels and decorative accents.
The standout moment: a luxurious bathtub filled with red-tinted water and floating 'Life is Foreplay' lettering. A bold, beautiful centrepiece for a campaign that deserved one.
