← Back to all projects

Perrie's Primark Picks

A spring breakfast with every finishing touch branded.

Client: Primark · February 2026

Perrie's Primark Picks – an exclusive breakfast at Nightingale, 1 Hotel Mayfair to unveil the debut drop to press and influencers.

Spring florals and a sculpted tablescape anchored the space. Perrie's iconic wardrobe backdrop was brought to life as both a photo moment and product display. The collection's signature hanger logo ran through every detail – decals, place settings, coffee cups and even chocolate art on the cappuccinos.

Every finishing touch branded, every element designed to be shared.

PWR PR — Perrie's Primark Picks (image 1)

PWR PR — Perrie's Primark Picks (image 2)

PWR PR — Perrie's Primark Picks (image 3)

PWR PR — Perrie's Primark Picks (image 4)

PWR PR — Perrie's Primark Picks (image 5)

PWR PR — Perrie's Primark Picks (image 6)

PWR PR — Perrie's Primark Picks (image 7)

PWR PR — Perrie's Primark Picks (image 8)

PWR PR — Perrie's Primark Picks (image 9)

PWR PR — Perrie's Primark Picks (image 10)

PWR PR — Perrie's Primark Picks (image 11)

PWR PR — Perrie's Primark Picks (image 12)

PWR PR — Perrie's Primark Picks (image 13)

PWR PR — Perrie's Primark Picks (image 14)

PWR PR — Perrie's Primark Picks (image 15)

PWR PR — Perrie's Primark Picks (image 16)

PWR PR — Perrie's Primark Picks (image 17)

PWR PR — Perrie's Primark Picks (image 18)

PWR PR — Perrie's Primark Picks (image 19)

PWR PR — Perrie's Primark Picks (image 20)

PWR PR — Perrie's Primark Picks (image 21)

PWR PR — Perrie's Primark Picks (image 22)

PWR PR — Perrie's Primark Picks (image 23)

PWR PR — Perrie's Primark Picks (image 24)

PWR PR — Perrie's Primark Picks (image 25)

PWR PR — Perrie's Primark Picks (image 26)

PWR PR — Perrie's Primark Picks (image 27)

PWR PR — Perrie's Primark Picks (image 28)

PWR PR — Perrie's Primark Picks (image 29)

PWR PR — Perrie's Primark Picks (image 30)