Primark Galentines Getaway

One night at the Broadwick. Romance in every detail.

Client: Primark · February 2026

Primark – a Galentine's Getaway at the Broadwick Soho Hotel. One night, one collection and a Valentine's celebration designed for content and connection.

Champagne reception in The Nook. Pink and red florals throughout. Guests embroidered their own Valentine's pyjamas, received a bespoke poem written just for them and were gifted Primark beauty baskets to get ready for dinner. A champagne trolley delivered bubbly to rooms before an opulent dinner serenaded by a live trio.

The night ended with chocolate-covered strawberries, embroidered pillowcases and a turn-down service that rounded off every last detail.

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