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Primark Galentines Getaway
One night at the Broadwick. Romance in every detail.
Client: Primark · February 2026
Primark – a Galentine's Getaway at the Broadwick Soho Hotel. One night, one collection and a Valentine's celebration designed for content and connection.
Champagne reception in The Nook. Pink and red florals throughout. Guests embroidered their own Valentine's pyjamas, received a bespoke poem written just for them and were gifted Primark beauty baskets to get ready for dinner. A champagne trolley delivered bubbly to rooms before an opulent dinner serenaded by a live trio.
The night ended with chocolate-covered strawberries, embroidered pillowcases and a turn-down service that rounded off every last detail.