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Primark launches Barbie collection
A dreamland launch as bold as the collection.
Client: Primark · July 2023
Primark x Barbie – a vibrant influencer event in London designed to bring the collection to life in full colour.
Guests walked into a Barbie dreamland. Custom DJ booth, claw machine filled with Primark x Barbie treasures, product displays and clothing racks showcasing the full range – hoodies, dresses, accessories and lifestyle pieces. Barbie-branded poolside loungers with striped towels and heart-shaped pillows. Brand ambassadors in themed swimwear and roller skates adding energy and photo moments throughout.
Every detail playful, every touchpoint on-brand. An experience as bold as the collaboration itself.
