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Primark Presents Rita Ora x Ibiza Trip
Two days in Ibiza. One collection. Content for days.
Client: Primark · July 2025
Primark x Rita Ora – a 48-hour influencer trip to Ibiza to launch the summer collection where it belongs.
Branded from the moment guests landed. Custom transport, poolside loungers, logo'd pool floats and cushions – every detail dialled up to match the collection's energy. A boat cruise across turquoise waters with every element branded and views for days. Back on land, after a hillside hike, a Hydration Station was waiting, serving smoothies in branded cups - keeping things cool between content moments.
Two days, one collection and an island escape that brought the whole thing to life.
