The Launch of Cloudcha

Beauty, matcha and a festive afternoon done right.

Client: Primark · April 2023

Cloudcha x Bio Sculpture – an exclusive event blending beauty, relaxation and matcha at Dry By.

Branded window decals set the tone from the street. Inside, a festive space with a Christmas tree laden with mini gift bags, a custom-branded mirror and Bio Sculpture nail stations running all evening. Cloudcha's signature matcha lattes were served fresh by a barista – the perfect pause between treatments.

Pampering, conversation and connections made. The kind of event that feels as good as it looks.

PWR PR — The Launch of Cloudcha (image 1)

PWR PR — The Launch of Cloudcha (image 2)

PWR PR — The Launch of Cloudcha (image 3)

PWR PR — The Launch of Cloudcha (image 4)

PWR PR — The Launch of Cloudcha (image 5)

PWR PR — The Launch of Cloudcha (image 6)

PWR PR — The Launch of Cloudcha (image 7)

PWR PR — The Launch of Cloudcha (image 8)